Last edited: 24 July 2026
These terms govern use of the Anuma platform and services provided by Anuma Intelligence Pvt. Ltd. They are written for businesses: plain where they can be, precise where they must be.
These Terms of Service, together with any order form or pilot agreement signed with us and our Privacy Policy, form the agreement between Anuma Intelligence Pvt. Ltd. (the “Company”, “Anuma”, “we”) and the business using the Services (the “Merchant”, “you”). Using the Services means you accept these terms on behalf of your business and have authority to do so. If an order form conflicts with these terms, the order form prevails for that engagement.
Anuma is an agentic system of record for bulk orders: it captures enquiries across connected channels, builds catalogs, drafts and sends quotes, negotiates within the policies you set, and tracks orders. The core (capture, catalog, quotes, negotiation) ships with every account. Other modules and integrations, including production, fulfilment and settlement tracking, are listed in your order form, and some are not generally available yet. We provide onboarding as a service: structuring your catalog, encoding your rate card, and wiring your channels with you.
You are responsible for the accuracy of your account information, for keeping credentials confidential, and for the actions of users you authorise. Activity under your account is deemed authorised by you. Tell us promptly at hello@anuma.co.in if you suspect unauthorised access.
Anuma acts under written, versioned policies that you configure: price floors, concession ladders, approval limits, and the autonomy position of each function (suggest, draft, act with approval, act). You are responsible for the policy settings you choose and for the commercial outcomes of actions the system takes within them. We are responsible for the system honouring those policies: it will not cross a configured floor, act beyond its dial position, or send anything you have marked approval-required. Every automated action is logged with its inputs, the policy version it ran under, and the decision trace, and the log is available to you.
The Services may be used only for lawful business purposes. You must not use them to send spam or unlawful communications, upload content that infringes others’ rights, attempt to breach or probe our systems outside the disclosure programme, resell access without an agreement with us, or interfere with other merchants’ use of the platform. You are responsible for having the right to the catalogs, contact lists, and content you bring, including any consents your buyers’ law requires.
Your data stays yours: catalog, prices, buyers, conversations, orders, and outcomes, and the quotes, catalogs, and documents the system generates for you. You grant us a licence to host and process that data solely to provide and improve your deployment of the Services, as described in the Privacy Policy and Model Training & Data. We do not use your data to train foundation models, and we do not share it with other merchants. On termination you may export your data, and we delete it on the schedule stated in the Privacy Policy.
Fees, billing cadence, and any pilot arrangement are set out in your order form. Fees are exclusive of taxes, which you bear. Unless your order form says otherwise, subscriptions renew for successive terms until either party gives 30 days’ written notice, invoices are payable within 15 days, and amounts overdue beyond that may accrue interest at 1.5% per month. Usage-based charges passed through from third parties (for example, WhatsApp conversation charges) are billed at actuals.
Each party will protect the other’s confidential information, use it only to perform under this agreement, and disclose it only to people who need it and are bound to keep it confidential, or where the law compels disclosure. Your rate cards, floors, margins, and buyer lists are your confidential information, always.
We own the Services: the software, models’ orchestration, designs, and documentation. You own your data and the outputs generated for your business, as set out in clause 6. If you send us suggestions, we may use them without obligation. Neither party may use the other’s name or marks publicly without consent, except that we may identify you as a customer once you agree in writing.
We warrant that we provide the Services with reasonable skill and care and materially as described. Beyond that, the Services are provided as available. AI-generated drafts, matches, and transcriptions can be wrong: the system is designed so that what matters runs under your policy and your approvals, and you should review outputs where your policy routes them to you. We do not warrant uninterrupted operation, or outcomes such as conversion or revenue, though we measure ourselves on them.
Neither party is liable for indirect or consequential loss, or loss of profits or goodwill. Each party’s total liability under this agreement is capped at the fees you paid us in the 12 months before the event giving rise to the claim. The cap does not apply to your payment obligations, either party’s confidentiality or indemnity obligations, infringement of the other’s intellectual property, or fraud, gross negligence, or wilful misconduct.
You will indemnify us against third-party claims arising from your content, your breach of law, or your use of the Services outside this agreement. We will indemnify you against third-party claims that the Services, as provided by us and used as agreed, infringe their intellectual property; our remedies may include securing the right, replacing or modifying the Services, or terminating with a pro-rata refund.
We may suspend the Services for serious security risk, unlawful use, or payment more than 30 days overdue, and will restore them when the cause is cured. Either party may terminate for material breach uncured 30 days after written notice, or by non-renewal under clause 7. On termination we assist with export as described in clause 6; export assistance is included, not held hostage.
Neither party is liable for delay or failure caused by events beyond its reasonable control, including outages of third-party platforms such as Meta’s WhatsApp Business Platform, provided the affected party works to restore performance.
This agreement is governed by the laws of India. The parties will first try to resolve any dispute through good-faith discussion between senior representatives for 30 days. Failing that, the dispute goes to arbitration under the Arbitration and Conciliation Act, 1996: a sole arbitrator, proceedings in English, seat at the city of the Company’s registered office. Courts at that seat have exclusive jurisdiction for interim relief.
Legal notices go to hello@anuma.co.in and to your account email. We may update these terms with 30 days’ notice by email or in-product notice; if a change materially reduces your rights, you may decline it by not renewing. The Grievance Officer named in the Privacy Policy receives complaints under the Information Technology Act, 2000.