Capture
Email, WhatsApp, Excel, phone calls. Every enquiry lands as one record.
The human + AI order desk
for manufacturers.
Machines work the orders. Humans work the relationships.
In the order your day runs them.
Everything between an enquiry and a closed order.
Catalog Match
Free-text, images and voice notes matched to your actual catalog, at your actual prices.
Quote
Priced options drafted in minutes, bulk tiers included.
Communicate
Replies drafted and ready. Approval is the default: nothing goes out until you say so, unless you dial a function up yourself.
Negotiate
Haggling stays inside your price floors. Below the floor, it asks you first.
Remember
Every deal remembered. The next quote starts smarter.
Your data runs your desk. It works for no one else.
Your privacy comes first.
Your Own Tenant
Catalog, conversations and orders sit in a tenant of your own, shared with no other business. On-premise deployment is on the roadmap.
Grounded in your data alone
Your catalog, your history, your floors. No other business’s data shapes your desk, and no model provider trains on it.
No per-seat billing
One price for the desk, shaped by usage. Add people freely; it doesn’t count chairs.
White glove, always
We deploy it, wire your channels, structure your catalog, and run month one with you.
Quarterly Review
Every quarter we sit with you: what the desk handled, where it asked, what to tune next.
Straight answers, in writing.
Questions we answer on every sales call.
- What if it quotes wrong?
- It can’t cross your floors; below them, its only move is to ask you. Rules are versioned, and you approve the defaults.
- Does this replace my order-desk team?
- No. It does the typing, the matching, the drafting. Your people approve, negotiate and own the relationships. Machines work the orders; humans work the relationships.
- Do we replace Tally or SAP?
- No. Tally stays the book of accounts. Anuma runs the deal and syncs back.
- Where does our data live?
- Your call: cloud, or on your own premises. Either way, no model provider trains on your data, and no other business’s desk learns from it.
- Our catalog is PDFs and price lists. Is that a problem?
- That’s the normal case. Send what you have; we structure it during onboarding.
- What does it cost?
- No per-seat billing. One price for the desk, shaped by your usage. We’ll quote after understanding your order flow.
- What languages does it work in?
- English, Hindi, and the mix your buyers actually write and speak in.
- How long to onboard?
- One week, white-glove, and for the first month we run it with you.
The company
India built a decade of tooling for D2C.
B2B got spreadsheets.
Anuma is building the tooling Indian B2B sellers never got: not by asking them to change how they work, but by making how they already work run itself.
Founders
Neil Batavia
Pankaj Mokal
Rupa Batavia Director