And yet B2B is the lifeblood of the economy: the manufacturers, wholesalers, distributors, and exporters whose orders move everything the consumer economy stands on. The sellers who run India's real volume have been last in line for its software. That's the work: build the tooling Indian B2B sellers never got, and take them into the AI age, not by asking them to change how they work, but by making how they already work run itself.
No bulk order should slip away.
The manufacturer in Rajkot, the packaging seller in Faridabad, the gifting house in Jaipur: the sellers who run India's real volume deserve the same machinery the world's best-funded companies are building for themselves.
Not a market label. Tooling that speaks the seller's languages and understands their context: the WhatsApp thread, the evening negotiation, the relationship that outlasts any one order.
What a seller adopts today should compound: every deal, every rate, every relationship becoming an asset that keeps working as AI keeps advancing. The seller stays in charge; the system does the running.
E-commerce stacks, multi-vendor marketplaces, distribution networks, and the custom software with human ops behind it that keeps them moving. We have run the operations we are now automating, and we build in the open with our founding partners.
If you've read this far and something in you said "I want to build this," write to us: hello@anuma.co.in. Tell us what you'd own.